We analyze the market, define your strategy and mix-marketing.
1.Market & Business Analysis:
1.Environment: PESTEL, Porter’s Five Forces…
2.Business Offer & Capabilities (Brands, Products, Price, Market Share, Channels, Promotions…): VRIO, Value Chain, BCG Framework, SWOT Analysis…
2.Segmentation, Targeting & Positioning.
3.Vision, Objectives, Strategy.
4.Mix-Marketing.